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Our Take:
Shredding tradition

by phil carson, executive editor
March/April 2001

Time-honored tradition calls for welcoming readers to our first issue of Wireless Internet Magazine. Let’s talk about our mission and direction and look over the controls on this ship. Then, tradition gets tossed out the window. Apart from the industry’s devotion to innovation, tradition has little place in our future.

This publication and its online counterpart have been created to help you navigate a transforming landscape, where signposts are no longer fixed points, but malleable concepts. As innovation explodes outward in every direction from the big bang–the convergence of mobility and the Internet–we’ll provide hard data and honest discussion of political issues, technology choices and case studies. We’re here to present information that helps you make timely, informed decisions that grow your business and affect your bottom line.

To that end, we’ve designed Wireless Internet Magazine to provide a familiar, accessible structure that is easy, entertaining and informative to read. This is not a one-way street, folks, and we’ve purposefully included a marketplace for guest opinion-makers, direct question-and-answer sessions with leading lights and a point-counterpoint exercise for a degree of colloquy. That space is reserved for those who can tackle the big picture and put aside parochial or commercial interests to stimulate thought. (Contact me for guidelines.)

In each issue, our features will take you under the radar of news products to give you the deep background, pragmatic insights and level of detail necessary to form your own view of the terrain ahead. To assist us on our journey, we’ve brought along savvy writers who’ve been out there, plying the computing and communications worlds, for some time. Our editorial calendar for this year covers m-commerce, enterprise applications, location services, privacy and security issues, Java applications, portals, voice-activated services, advertising, telematics, Bluetooth and, we dare not forget, consumer behavior.

The paradigm shift taking place right now, thankfully, is to leave behind the technology-centric model of application and hardware development and focus on what real people need in their daily lives. That’s big game.

Our departments revolve around distinct notions of the business of wireless Internet, technology paths and applications. Our columnists draw back the curtain on the developer community and the end-user.

Ultimately we’ve created a virtual bazaar where we can gather to sip a stimulating beverage, engage our intellects on enterprise and consumers’ need for the technology and its practical benefits, and haggle over the details. Let us know your thoughts and interests as we make our way across the universe.

E-mail: pcarson@cahners.com