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ARCHIVE

March/April 2001

FEATURES

Getting it right, end-to-end
AT&T Wireless executives discuss the i-mode business model, market segmentation and branding, while analysts wager on whether AWS can get it right–and in time to be competitive.

Productivity and the enterprise
Corporate IT managers who are considering mobile connectivity must navigate a maze of decisions. The most important thing to remember when wading through the options? Ask the right questions.

Schwabing the competition
The No. 1 online brokerage, Charles Schwab, looks to duplicate its wired ’Net success with an early offering in wireless trading. Observers question whether revenue will justify the service.

ABOVE THE FRAY - news and analysis

Pondering forecasts, our second favorite indoor sport
Bless the forecasters, every one. If only we could keep up. Still, you have to admit that reports on the industry’s future–especially those with simple charts and fewer than 20 pages–make irresistible reading.

Vegas or bust
CTIA’s decision to trade in its old moniker, “Cellular Telecommunications Industry Association,” for the updated version, “Cellular Telecommunications & Internet Association,” last year was only a trailer for the organization’s embrace of the wireless Internet at this spring’s show, set to debut March 20 in Vegas. From keynotes to vendors, Data Village to Andrew Seybold’s Wireless Data University, the wireless Internet will take center stage at CTIA Wireless 2001.

FOLLOW THE MONEY - venture capital, the markets, investors

Despite tech sector woes, VCs still see green pastures
While the market gyrates and venture capitalists hone their sense of who’s worthy and who’s not, several new funds have been established specifically for mobile Internet ventures.

Responding to the call of the wild, wild VC world
Neither Bill Wiberg nor Raj Alur doubt for a second that the mobile Internet will soon play a major role in people’s lives. What occupies their thoughts now is how the industry–and their new employers–will make money.

MARKET RESEARCH - Cahners In-Stat Group’s panel findings

Will m-commerce live up to the hype?
A recent survey by Cahners In-Stat Group, which has the same parent as Wireless Internet Magazine, contains a mixed bag of news on wireless Internet usage and mobile commerce in general.

BIG IDEAS - a hard look at applications, solutions and hype

Cashing in on convenience
A recent survey by Cahners In-Stat Group, which has the same parent as Wireless Internet Magazine, contains a mixed bag of news on wireless Internet usage and mobile commerce in general.

Short and sweet, but elusive in the U.S.
Swapping messages via wireless phones is a surpassingly popular diversion in Europe. In December alone, 756 million messages buzzed across GSM networks in the United Kingdom, and in Germany 1.8 billion GSM subscribers exchanged SMS messages. London’s GSM Association predicts the service will grow to more than 25 billion messages per month by year-end, up from the 15 billion messages sent via GSM networks worldwide in December 2000.

TECHNOPTIONS - technology choices and paths

So many roads, one standard
Got your W-M-Ls and X-M-Ls confused with your W-A-Ps and H-T-M-Ls? Protocols and markup languages can be pretty confusing, even for old pros. But you don’t need an enigma machine to break the acronym code or understand the nature of future incarnations of the wireless Web.

DEVELOPER INSIGHTS - exploring issues and applications

An industry’s promise and its disconnects
The application developer is a different breed of cat. We speak in code. Literally. Yet our role in creating mobile data applications and steering the evolution of the wireless Internet makes our aspirations and frustrations worthy of understanding. Welcome to the mind of one developer.

Q and A - straight talk with industry leaders

Siber’s Space: Global and Local
Accenture’s international wireless guru Richard Siber shares his take on industry globalization and consolidation.

OPINIONS - bold assertions, spirited responses

Our Take:
Shredding tradition

Phil Carson: Time-honored tradition calls for welcoming readers to our first issue of Wireless Internet Magazine. Let’s talk about our mission and direction and look over the controls on this ship. Then, tradition gets tossed out the window.

Smell the coffee:
Keep it simple, make it relevant

Brad Smith: a reality check from the trenches...

Point:
Enfranchise the entrepreneur and unleash creative applications

Reuven Carlyle: Arise, o’ entrepreneurs of the world! The time has come to save our industry–again!

Counterpoint:
Sprint PCS aids startups through open-door developers’ program

Paul Reddick: Contrary to some of our contemporaries’ beliefs, Sprint PCS does not stifle young companies’ “old-style entrepreneurialism” and chutzpah as they seek ways to break into the Wireless Web world.

Your Turn:
Demonstrate value to nonbelievers, avoid zealotry

Jim Healy: It is a privilege to be part of the first issue of Wireless Internet Magazine, and I welcome its debut. I see this publication as an excellent opportunity for an exchange of new marketplace ideas. The name “Wireless Internet” really does say it all. Especially if you consider the obvious and immense need for, and the opportunities associated with, wireless Internet connectivity.

 

Reprints

Reprints from the print edition of  Wireless Internet Magazine are available by calling 800-323-4958 or emailing reprints@cahners.com.

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