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MARKET RESEARCH

Jupiter Research Exclusive Research:
Keeping Bluetooth Simple

With technical discussions intensifying around propagating Bluetooth to 100 meters and increasing speed from 1 to 2 megabytes and beyond, one must ask, why bother? The allure of true, seamless ad hoc networking inflated the hype surrounding Bluetooth and pushed it too far toward becoming a wireless local area network. While some ventures, such as Intel-backed Red-M and Classwave, are experimenting with Bluetooth-based LANs, the more common use for Bluetooth will remain simple device-to-device communication.

Quick Payback critical to apps
Deploying a wireless data solution translates to increased productivity and better customer service, but the clincher for enterprises today is a speedy return on investment.

Cahners In-Stat Group Research:
Users want faster, friendlier devices

Cahners In-Stat Group's most recent research study probed early mobile Internet adopters about the devices they currently use to wirelessly access the Internet. It comes as no surprise to see that wireless phones and notebook computers with air cards are the early leaders.

Bluetooth: Catching up to the hype
A recent survey of Cahners In-Stat Group's panel of wireless Internet users revealed fairly high familiarity with Bluetooth technology; however, plans for purchasing Bluetooth products were not nearly as significant.

Location-based services: will usefulness trump qualms?
cahners In-Stat Group asks its panel of early adopters to weigh location-based services.

Mobile Advertising: Not as Bad as You Think
Cahners In-Stat Group’s wireless internet panel findings.

Paving the Way Today for 3G Tomorrow
Telephia recently began monitoring the performance of wireless data networks and applications.

3G Network Architecture: Far in Advance of Demand
Jupiter research focuses on 3G networks.

Phones get smarter: do users care?
Cahners In-Stat Group’s wireless internet panel findings.

Mobile users speak: e-mail still trumps all
Telephia panelists rate wireless data services.

Sound advice: save with voice
Jupiter research focuses on call center efficiencies.

Will m-commerce live up to the hype?
A recent survey by Cahners In-Stat Group, which has the same parent as Wireless Internet Magazine, contains a mixed bag of news on wireless Internet usage and mobile commerce in general.









 

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